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Key Responsibilities:
Digital Infrastructure Management:
Digital Infrastructure Management:
- Lead the planning, development, and execution of digital infrastructure projects, Loyalty Programs, website enhancements, CRM implementation, and marketing automation.
- Collaborate with IT and development teams to ensure seamless integration of digital tools and platforms with existing systems.
- Monitor the performance and security of digital assets, ensuring they meet industry standards and support business goals.
- Manage vendor relationships and oversee third-party service providers to ensure project deliverables are met on time and within budget.
- Develop and execute strategic marketing initiatives that align with the company’s growth objectives and target markets.
- Conduct market research and competitive analysis to identify opportunities for new strategic offerings and solutions.
- Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing strategies with overall business objectives.
- Track and measure the success of marketing initiatives using data analytics, providing insights and recommendations for continuous improvement.
- Oversee the B2B eCommerce platform, ensuring it meets customer needs and supports business growth.
- Develop and implement strategies to increase online sales, improve user experience, and enhance customer engagement on the eCommerce platform.
- Work closely with the sales and customer service teams to optimize the eCommerce experience, including product listings, pricing, promotions, and order fulfilment.
- Analyze eCommerce performance metrics and KPIs, making data-driven decisions to improve site functionality and increase conversion rates.
- Serve as the technical lead within the marketing team, providing guidance on digital marketing tools, data analytics platforms, and eCommerce technologies.
- Stay current with emerging technologies and digital marketing trends, advising the team on best practices and potential opportunities for innovation.
- Develop and maintain dashboards and reporting tools to track the performance of digital marketing campaigns, eCommerce activities, and other marketing initiatives.
- Ensure compliance with data privacy regulations and industry standards in all digital marketing and eCommerce activities.
- Manage multiple marketing projects simultaneously, ensuring timely delivery and alignment with business goals.
- Create and maintain detailed project plans, budgets, and timelines, reporting progress to senior management as required.
- Lead project teams, assigning tasks, managing resources, and ensuring all stakeholders are informed and engaged throughout the project lifecycle.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, Information Technology, or a related field. A master’s degree or relevant certifications in digital marketing or project management is a plus.
- Minimum of 4-6 years of experience in marketing, with a focus on digital infrastructure, strategic marketing, and B2B eCommerce.
- Strong technical skills, with experience in digital marketing platforms, CRM systems, eCommerce technologies, and data analytics tools.
- Proven experience in managing complex digital projects from concept to completion.
- Strong project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Excellent problem-solving skills, with a strategic mindset and the ability to think critically and make data-driven decisions.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with technical and non-technical teams.
- Ability to adapt to a fast-paced environment and stay up-to-date with the latest digital marketing trends and technologies.
- Detail-oriented, with a commitment to delivering high-quality work.
Are you interested?
Forward your resume to - shally.lydia@zafco.com
Subject: Application for Assistant Manager
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