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Job Responsibilities:
Marketing Plan Execution:
⦁ Execute comprehensive marketing strategies, both traditional and digital, to enhance brand visibility and drive customer acquisition.
⦁ Develop and manage comprehensive annual marketing calendars for different markets.
⦁ Monitor and follow up on the execution of marketing plans, adapting strategies as necessary to meet market needs and objectives.
⦁ Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
Traditional and Digital Marketing:
⦁ Develop and execute comprehensive marketing strategies, incorporating both traditional and digital channels.
Events and Activations:
⦁ Plan, coordinate, and execute trade shows, events and activations to enhance brand awareness and engage target audiences.
⦁ Collaborate with internal teams and external partners to ensure seamless execution of events.
⦁ Evaluate the success of events through post-event analysis and feedback mechanisms.
CRM & Marketing Automation Management:
⦁ Implement and manage the CRM system to enhance customer relationships, streamline communication, and maximize customer lifetime value.
⦁ Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives.
⦁ Work closely with sales teams to align CRM strategies with sales objectives.
B2B Marketing & Lead Generation:
⦁ Develop and implement B2B marketing strategies to target and acquire business clients.
⦁ Build and maintain strong relationships with key stakeholders in the B2B sector.
⦁ Create compelling marketing collateral and presentations tailored for B2B audiences.
⦁ Implement lead generation strategies to identify and nurture potential customers.
⦁ Collaborate with sales teams to ensure a seamless transition from lead generation to conversion.
⦁ Analyze lead data to optimize lead generation campaigns and improve conversion rates.
Reporting and Analysis:
⦁ Regularly report on the performance of marketing campaigns and initiatives.
⦁ Analyze marketing data to identify trends, measure effectiveness, and recommend improvements.
Marketing Plan Execution:
⦁ Execute comprehensive marketing strategies, both traditional and digital, to enhance brand visibility and drive customer acquisition.
⦁ Develop and manage comprehensive annual marketing calendars for different markets.
⦁ Monitor and follow up on the execution of marketing plans, adapting strategies as necessary to meet market needs and objectives.
⦁ Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
Traditional and Digital Marketing:
⦁ Develop and execute comprehensive marketing strategies, incorporating both traditional and digital channels.
Events and Activations:
⦁ Plan, coordinate, and execute trade shows, events and activations to enhance brand awareness and engage target audiences.
⦁ Collaborate with internal teams and external partners to ensure seamless execution of events.
⦁ Evaluate the success of events through post-event analysis and feedback mechanisms.
CRM & Marketing Automation Management:
⦁ Implement and manage the CRM system to enhance customer relationships, streamline communication, and maximize customer lifetime value.
⦁ Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives.
⦁ Work closely with sales teams to align CRM strategies with sales objectives.
B2B Marketing & Lead Generation:
⦁ Develop and implement B2B marketing strategies to target and acquire business clients.
⦁ Build and maintain strong relationships with key stakeholders in the B2B sector.
⦁ Create compelling marketing collateral and presentations tailored for B2B audiences.
⦁ Implement lead generation strategies to identify and nurture potential customers.
⦁ Collaborate with sales teams to ensure a seamless transition from lead generation to conversion.
⦁ Analyze lead data to optimize lead generation campaigns and improve conversion rates.
Reporting and Analysis:
⦁ Regularly report on the performance of marketing campaigns and initiatives.
⦁ Analyze marketing data to identify trends, measure effectiveness, and recommend improvements.
Qualifications:
⦁ Master’s degree in marketing, Business, Advertising or a related field.
⦁ Proven 3+ years’ experience in marketing, with a focus on both traditional and digital channels.
⦁ Familiarity with social media platforms, Google Ads, and other digital marketing tools.
⦁ Strong understanding of CRM systems, Marketing Automation and their implementation.
⦁ Experience in planning and executing su ccessful events and activations.
⦁ Knowledge of B2B marketing strategies and lead generation techniques.
⦁ Excellent communication and interpersonal skills.
⦁ Ability to analyze data and derive actionable insights.
⦁ Creative thinking and problem-solving abilities.
⦁ Master’s degree in marketing, Business, Advertising or a related field.
⦁ Proven 3+ years’ experience in marketing, with a focus on both traditional and digital channels.
⦁ Familiarity with social media platforms, Google Ads, and other digital marketing tools.
⦁ Strong understanding of CRM systems, Marketing Automation and their implementation.
⦁ Experience in planning and executing su ccessful events and activations.
⦁ Knowledge of B2B marketing strategies and lead generation techniques.
⦁ Excellent communication and interpersonal skills.
⦁ Ability to analyze data and derive actionable insights.
⦁ Creative thinking and problem-solving abilities.
Are you interested?
Forward your resume to - shally.lydia@zafco.com
Subject: Application for Marketing Executive
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