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Job Responsibilities
Marketing Strategy & Plan Execution
• Execute comprehensive marketing strategies, both traditional and digital, to enhance brand visibility and drive customer acquisition.
• Develop and manage comprehensive annual marketing calendars and Go-To-Market (GTM) strategies for different markets.
• Monitor and follow up on the execution of marketing plans, adapting strategies as necessary to meet market needs and objectives.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
Traditional and Digital Marketing
• Develop and execute comprehensive marketing strategies, incorporating both traditional and digital channels.
• Manage social media campaigns, Google Ads, and other online advertising platforms to increase brand visibility and drive customer engagement.
Events and Activations
• Plan, coordinate, and execute trade shows, events and activations to enhance brand awareness and engage target audiences.
• Collaborate with internal teams and external partners to ensure seamless execution of events.
• Evaluate the success of events through post-event analysis and feedback mechanisms.
CRM & Marketing Automation Management
• Implement and manage the CRM system to enhance customer relationships, streamline communication, and maximize customer lifetime value.
• Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives.
• Work closely with sales teams to align CRM strategies with sales objectives.
B2B Marketing & Lead Generation
• Develop and implement B2B marketing strategies to target and acquire business clients.
• Build and maintain strong relationships with key stakeholders in the B2B sector.
• Create compelling marketing collateral and presentations tailored for B2B audiences.
• Implement lead generation strategies to identify and nurture potential customers.
• Collaborate with sales teams to ensure a seamless transition from lead generation to conversion.
• Analyze lead data to optimize lead generation campaigns and improve conversion rates.
Reporting and Analysis
• Regularly report on the performance of marketing campaigns and initiatives.
• Analyze marketing data to identify trends, measure effectiveness, and recommend improvements.
Marketing Strategy & Plan Execution
• Execute comprehensive marketing strategies, both traditional and digital, to enhance brand visibility and drive customer acquisition.
• Develop and manage comprehensive annual marketing calendars and Go-To-Market (GTM) strategies for different markets.
• Monitor and follow up on the execution of marketing plans, adapting strategies as necessary to meet market needs and objectives.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all channels.
Traditional and Digital Marketing
• Develop and execute comprehensive marketing strategies, incorporating both traditional and digital channels.
• Manage social media campaigns, Google Ads, and other online advertising platforms to increase brand visibility and drive customer engagement.
Events and Activations
• Plan, coordinate, and execute trade shows, events and activations to enhance brand awareness and engage target audiences.
• Collaborate with internal teams and external partners to ensure seamless execution of events.
• Evaluate the success of events through post-event analysis and feedback mechanisms.
CRM & Marketing Automation Management
• Implement and manage the CRM system to enhance customer relationships, streamline communication, and maximize customer lifetime value.
• Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives.
• Work closely with sales teams to align CRM strategies with sales objectives.
B2B Marketing & Lead Generation
• Develop and implement B2B marketing strategies to target and acquire business clients.
• Build and maintain strong relationships with key stakeholders in the B2B sector.
• Create compelling marketing collateral and presentations tailored for B2B audiences.
• Implement lead generation strategies to identify and nurture potential customers.
• Collaborate with sales teams to ensure a seamless transition from lead generation to conversion.
• Analyze lead data to optimize lead generation campaigns and improve conversion rates.
Reporting and Analysis
• Regularly report on the performance of marketing campaigns and initiatives.
• Analyze marketing data to identify trends, measure effectiveness, and recommend improvements.
Qualification
• Master’s degree in Marketing, Business, Advertising or a related field.
• Proven 5-8 years’ experience in marketing, with a focus on both traditional and digital channels.
• Familiarity with social media platforms, Google Ads, and other digital marketing tools.
• Strong understanding of CRM systems, Marketing Automation and their implementation.
• Experience in planning and executing successful events and activations.
• Knowledge of B2B marketing strategies and lead generation techniques.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving abilities.
• Master’s degree in Marketing, Business, Advertising or a related field.
• Proven 5-8 years’ experience in marketing, with a focus on both traditional and digital channels.
• Familiarity with social media platforms, Google Ads, and other digital marketing tools.
• Strong understanding of CRM systems, Marketing Automation and their implementation.
• Experience in planning and executing successful events and activations.
• Knowledge of B2B marketing strategies and lead generation techniques.
• Excellent communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving abilities.