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Key Responsibilities
Strategic Market Leadership
Team Leadership & Capability Building
Financial & Commercial Management
Cross Functional Collaboration
Strategic Market Leadership
- Develop and execute region-wise sales, market expansion, and restructuring strategies aligned with company growth objectives.
- Identify new business opportunities, untapped markets, and scalable growth models across Middle East, Africa, and Asia Pacific.
- Lead market mapping and customer segmentation initiatives to maximize coverage, penetration, and profitability.
- Analyze market trends, competitor activity, pricing movements, regulatory changes, and customer demand patterns to support decision-making.
- Navigate volatile markets impacted by currency fluctuations, political instability, trade restrictions, and supply chain disruptions.
- Drive achievement of sales revenue targets, market share growth, and profitability across assigned territories.
- Manage and strengthen relationships with distributors, key accounts, and strategic partners for long-term sustainable business.
- Lead contract negotiations, pricing strategy, credit terms, and key commercial agreements.
- Expand product penetration through effective brand portfolio management and product positioning strategies.
- Bring new business opportunities by developing new channels, partnerships, and customer networks.
Team Leadership & Capability Building
- Lead, mentor, and develop regional sales teams to achieve high performance and accountability.
- Build a strong sales culture focused on execution, ownership, and customer-centricity.
- Set clear KPIs, monitor performance, and implement succession planning for key roles.
- Act as a senior escalation point for major customer, market, or operational issues.
Financial & Commercial Management
- Take ownership of full P&L performance across the region, ensuring strong top-line and bottom-line delivery.
- Manage credit risk, receivables performance, pricing models, and margin optimization.
- Conduct contribution analysis by product, region, and customer segment to improve profitability.
- Collaborate with Finance and Supply Chain to optimize costs, inventory planning, and commercial returns.
Cross Functional Collaboration
- Work closely with Supply Chain, Finance, Marketing, Operations, and Product teams to ensure seamless execution.
- Align regional business plans with company vision, strategic priorities, and organizational values.
- Foster teamwork and collaboration across departments to support long-term business success.
Key Requirements
Experience & Background
Skills & Competencies
Experience & Background
- Minimum 15+ years of experience in the Tire Industry, with 5-7 years in a similar senior leadership role.
- Proven track record managing Middle East, Africa, and Asia Pacific markets.
- Strong experience in restructuring, scaling, or turnaround of regional markets.
- Demonstrated success in achieving revenue growth, profitability targets, and market expansion.
- Experience handling distributors, key accounts, and multi-country business operations.
- Strong understanding of regional regulations, trade compliance, and legal requirements.
Skills & Competencies
- Strong product knowledge and brand portfolio management skills.
- Excellent leadership, communication, negotiation, and relationship management skills.
- Strong commercial acumen with expertise in pricing, margins, and profitability management.
- Ability to work under pressure in dynamic and volatile market conditions.
- Strong analytical capability in market/customer mapping and business planning.
- Entrepreneurial mindset with the ability to identify and convert new business opportunities.
- High level of integrity, teamwork, and alignment with company values and vision.
Are you interested?
Forward your resume to - shally.lydia@zafco.com
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