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Key Responsibilities
Sales & Market Development
Regional Market Management
Distributor & Key Account Management
Financial & Credit Control
Reporting & Coordination
Brand Building & Training
Sales & Market Development
- Develop and grow sales across assigned North & Central Africa markets through distributors, dealers, fleets, and direct key accounts.
- Identify, appoint, and manage distributors/dealers to expand market reach and improve channel performance.
- Develop relationships with new and existing customers and provide relevant product and commercial support to achieve sales targets.
- Drive sell-in and sell-out performance through regular market visits, joint customer calls, and distributor engagement.
- Explore new market opportunities, customer segments, and strategic business partnerships.
Regional Market Management
- Monitor competitor activities, pricing movements, market trends, and general business conditions across the region.
- Recommend pricing strategies aligned with market realities while protecting profitability and competitiveness.
- Ensure product positioning is aligned with market demand across PCR, TBR, OHT, and other tire categories.
- Maintain awareness of country-specific regulations, import requirements, and commercial practices across Africa markets.
Distributor & Key Account Management
- Build strong distributor relationships and support partners in achieving agreed business plans.
- Negotiate annual targets, pricing, commercial terms, marketing support, and growth plans.
- Manage key fleet, wholesale, and institutional accounts and close high-value commercial deals.
Financial & Credit Control
- Take ownership of sales targets, gross margin, and collection performance across assigned markets.
- Review receivables regularly and ensure collections are secured as per agreed payment terms.
- Manage customer credit exposure and proactively highlight commercial risks.
- Identify opportunities to improve profitability through pricing discipline and better product mix.
Reporting & Coordination
- Prepare monthly sales reports, forecasts, market intelligence, and business review presentations.
- Coordinate with Supply Chain, Finance, Technical, and Marketing teams to ensure business continuity and customer satisfaction.
- Report product performance, warranty issues, and customer feedback to relevant internal departments.
Brand Building & Training
- Recommend and support regional marketing / brand-building initiatives.
- Conduct product, pricing, and market training sessions for distributors and customers.
Key Requirements
Experience & Background
Skills & Competencies
Other Requirements
Experience & Background
- Minimum 8+ years of experience in the tire industry.
- At least 4 years handling export / multi-country markets in Africa.
- Proven success in developing new markets, appointing distributors, and growing existing business.
- Experience managing pricing, collections, credit risk, and profitability in export markets.
Skills & Competencies
- Fluent in English mandatory. French highly preferred.
- Strong negotiation and relationship management skills across diverse cultures.
- Proven track record in closing high-value distributor and fleet deals.
- Strong understanding of tire categories: PCR, TBR, OHT.
- Knowledge of Africa market dynamics, customer behavior, and competition.
- Established network within tire / automotive trade in the region is highly preferred.
- Strong ownership mindset with go-getter attitude.
- Self-motivated and able to work independently with frequent travel.
Other Requirements
- Willingness to travel extensively across North & Central Africa.
- Valid passport with no travel restrictions.
Are you interested?
Forward your resume to - shally.lydia@zafco.com
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