ZAFCO Launches New Patterns at SEMA 2015
November 11th, 2015
Las Vegas, NV – There was a lot of traction around the ZAFCO booth this year as the company unveiled two brand new patterns: the all-season ZEETEX ZT3000, an eco-friendly alternative in the PCR category that offers exceptional wet grip and balanced driving behavior, and the slick ACCELERA 651 Sport, the brand’s first racing tire engineered with the R-Compound.
Maintaining a presence at the SEMA Show for the past decade, the ZAFCO umbrella has expanded and now boasts four brands, ZEETEX, ACCELERA, FORCEUM, and ARMSTRONG, all of which showcased a wide range of patterns under PCR, TBR, SUV and Winter categories.
“The traffic this year was exciting,” says Giovanni Arrigone, COO of ZAFCO International. “With the current market situation and raging price wars, our brands, which are manufactured primarily in Indonesia, continue to provide an attractive alternative to the drivers looking for superior quality at value-driven prices. That’s what ZAFCO does best.”
The booth also featured Café Zee, a creative concept introduced by ZEETEX, inviting attendees for some tire talk over a cup of coffee. The four-day agenda at SEMA was dedicated to deepening existing relationships and cultivating new ones.