ZAFCO takes Double Coin to TyrExpo India – 2015
July 9th, 2015
Chennai, India – Continuing the expedition, ZAFCO grabbed the opportunity to take its portfolio brand forward by participating in TyrExpo India, held from 7th – 9th of July 2015. Double Coin, being a hot-selling brand in India, was displayed at the exhibition where the emphasis was on its TBR Range based on the demand in the market.
Tyrexpo India is a one-stop marketplace for buyers and sellers of tyres, garages and workshops, looking to do business in India. The availability of natural rubber and cutting-edge production facilities has led India to emerge as one of the world’s most competitive tyre markets, where the city of Chennai is considered as the heart of the automobile industry.
Commenting on the exhibition, the head of Product Communication & Marketing at ZAFCO said “The footfall of the event was pretty decent and we invited our key dealers mainly from the Indian market who came and were a part of this event.” Mr. Raghavendra Sanga adds that “ZAFCO is looking forward to expand our business in the Indian market and capitalize on the untapped areas which we are hopeful on”.