ZAFCO Unveils Winter Tires and more at SEMA Show 2014 – U.S.A

SEMA Show 2014

Las Vegas, NV – Drivers looking for better traction and mileage can find this news interesting, as ZAFCO exhibited a number of tire brands at Las Vegas Convention Center from November 4th to 7th, 2014. Being an active participant, ZAFCO unveiled a wide range of categories of its very own brand – ZEETEX –including PCR, TBR, Winter, and SUV / 4x4, claiming to offer the best traction and mileage, while favoring the environment as well. The official launch of the brand ZEETEX in the U.S market took place in last year’s SEMA Show. ZAFCO displayed other brands as well which it deals in where for the UHP category, ACCELERA tires seemed to grab the attention of dealers and distributors where the most popular pattern on the show was Eco-Plus, IOTA and Omnikron. As the number of drivers seeking ultra-high performance is pretty sound in the U.S. However, on the other hand, ARMSTRONG and FORCEUM focused on a single category each where they showcased their TBR and PCR categories, respectively.

“We got tremendous response at this year’s SEMA show compared to last year. This could be due to anti-dumping duty on Chinese Tires. A lot of customers were looking for alternatives and we have different brands from Indonesia and Thailand to accommodate different market needs.” said C.E.O of ZAFCO International.

Café Zee Café Zee was also the part of ZAFCO’s exhibition in SEMA Show where representatives were there to raise awareness for the cause behind it. Café Zee is a creative concept introduced by ZEETEX which contributes to the next generation through SMILE, where people can enjoy free refreshments while getting their cars serviced. The sole aim of Café Zee is to generate donations for ‘Smile’ – a non-governmental organization in India – that looks after kid’s education. ZEETEX has sponsored 200 children so far through Café Zee project, and is continuing the same for the next year as well.