Mission and Vision

Group Mission

To enable varied business interests with a robust and state-of-the-art distribution capability grounded in superior service, uninterrupted and timely support, scalable to nourish growth and diversification across businesses.


Through commitment to employees, customers, partners, investors and the environment –
  • Provide an uninterrupted and holistic motoring experience by engaging in the business of automotive products and services.

  • Benchmark ourselves as the state-of-the-art providers of service, quality and value to all stakeholders.

  • Exceed all expectations on our distribution capability, ratified by external auditing and rating agencies.


Rooted to Honesty, Integrity, Trust and Dignity, we embrace

Respect: Unbiased, non-discriminating behavior in all aspects of our business and interactions.

Teamwork: Goal oriented, synergistic and positive interaction within and between stakeholders.

Innovation: Recognize and reward creative ideas from all quarters of the organization.

Ownership: Where every individual is accountable for the success of the engagement and the organization.

Transparency: Clear and border less communication of all aspects of the organization (policies, performance, guidelines and processes).

Empowerment: Where employees feel trusted and involved in the decision making process – evidenced by institutionalized empowerment